**Apple Appoints New AI Chief Amidst ‘Apple Intelligence’ Challenges**

Cupertino, CA – Apple has officially named Amar Subramanya, a seasoned executive with extensive experience at Microsoft and Google, as its new head of Artificial Intelligence. Subramanya steps into the role replacing John Giannandrea, who will transition to an advisory position within the company. This significant leadership change occurs in the wake of a challenging launch for Apple Intelligence, the company’s much-anticipated foray into generative AI.

The initial rollout of Apple Intelligence, positioned as Apple’s answer to technologies like ChatGPT, has been met with considerable negative feedback. Users have reported numerous errors and functionality failures, particularly within features designed for notification summarization and the much-hyped renewal of Siri. These issues have raised questions about Apple’s readiness to compete in the rapidly advancing AI landscape.

Internal difficulties are also reported to have plagued Apple’s AI division, including organizational dysfunction and a notable exodus of talent. These internal struggles have reportedly led Apple to explore potentially leveraging Google Gemini to power upcoming versions of Siri. While Apple has consistently emphasized its commitment to on-device AI processing to safeguard user privacy, this approach presents a unique hurdle when competing against larger, more potent AI models.

The challenge for Apple lies in developing sophisticated AI capabilities at scale, especially when rivals benefit from vast datasets collected across a multitude of services. Subramanya’s background at two of the tech industry’s leading AI innovators suggests a strategic move by Apple to bolster its artificial intelligence initiatives and overcome its initial missteps as it strives to establish a dominant presence in the evolving AI sector.