MENLO PARK, Calif. – Meta has announced the appointment of Alan Dye, a distinguished former design executive from Apple, to lead a newly established creative studio within its Reality Labs division. Dye, who previously oversaw Apple’s user interface team for a decade, will focus on integrating and enhancing artificial intelligence functionalities across Meta’s advanced hardware, including smart glasses and virtual reality headsets.

Dye will report directly to Andrew Bosworth, Meta’s Chief Technology Officer. His recruitment signals a strategic move by Meta to significantly bolster its AI capabilities and product design, particularly as it develops the next generation of immersive experiences and devices.

The new creative studio is tasked with defining future Meta products and experiences by unifying design, fashion, and technology. Meta CEO Mark Zuckerberg has articulated a vision for this initiative, emphasizing the integration of artificial intelligence as a fundamental “design material” that is inherently user-centric. This approach aims to push the boundaries of how AI interacts with users through hardware.

This high-profile hire aligns with Meta’s ongoing aggressive strategy to attract top talent in the competitive field of artificial intelligence. The company has previously recruited researchers from other prominent AI organizations, including OpenAI, as it intensifies its efforts to lead innovation in AI and its application across its metaverse and hardware ecosystems.