Apple’s First Foldable iPhone, ‘iPhone Ultra,’ Projected for 2025 Debut at $2,399

Cupertino, CA – Apple’s highly anticipated entry into the foldable smartphone market could arrive as early as 2025, with an estimated price tag of $2,399, according to an analyst from Fubon Research. The device, potentially named “iPhone Ultra,” is predicted to position Apple firmly in the ultra-high-end segment of the smartphone market.

The prediction, based on an analysis of the supply chain and Apple’s typical profit margins, suggests a significant leap in pricing compared to the company’s existing flagship models. At $2,399, the rumored iPhone Ultra would effectively double the cost of the prospective iPhone 17 Pro Max, signaling Apple’s strategy to market its foldable as a uniquely premium and distinct offering.

The potential “Ultra” designation is seen as a strategic move to reflect both the device’s premium pricing and its innovative features, thereby differentiating it from the standard iPhone lineup. This launch would place Apple in a rapidly expanding market, which has seen substantial growth driven by technological advancements and improved user experience from competitors such as Samsung and Google. These companies have already established a presence with their own foldable devices, demonstrating increasing consumer interest in the category.

For Apple, introducing a foldable device at such a high price point would underscore its commitment to capturing the luxury segment of the technology market. The move is expected to leverage Apple’s brand loyalty and design prowess to attract consumers looking for cutting-edge technology and a differentiated user experience, potentially setting new benchmarks for the foldable category.